Authenticity gets touted around as the big thing for personal branding.
But all this worry about authenticity means it’s easy to get wrapped up in our own bullshit. We become hypersensitive to our personal image, spending more time managing how we appear than doing what makes us who we are.
Authenticity as a selling point is [...]
Create Change Drop by Drop
Tag Archive: marketing
The Authenticity Bubble
How I Work Hard: A Simple Story Again
I began this year with a single resolution: What could I do if I worked hard at it?
The Affiliate Marketing Blunder
Are you selling widgets in digital form?
There’s already a glut of junk in the world, do we need to fill the digital world with garbage as well?
Or can we create a digital landscape in which value-heavy products are created by caring, sustainable businesses that act in the good will of their community?
